Jurgen Bey: Work Sofa PROOF, 2008.
United Colors of Benetton, Advert, 1996.
Aitor Throup: 'On
the Effects of Ethnic Stereotyping' (AKA '22 July 2005'), Spring/Summer
2013 Collection.
Neasden Control Centre: http://neasdencontrolcentre.com/
[DESIGN] Rationale
This introductory project will
broaden your awareness of contemporary design practice and help you to think
conceptually in response to a given theme. Design is a very broad term. It covers a
diverse range of fields from Product Design to Architecture, Applied Arts and
Crafts (Glass/Metal/Ceramics) to Interior Design, Graphic Communication Design
and Packaging to Fashion Design, Interactive Design and New Media. All design
follows a similar process, a principle of solving problems by using appropriate
and varied media determined by the brief.
In all these specialist areas there are certain skills that are
universal:
– They are visually creative
activities
– They address human needs and often
have a social agenda
– They require problem solving and
lateral thinking
– They should challenge convention
and develop tradition
– They require a good understanding
of materials and process
– They involve communication and
working with other people
– They often address design briefs
set by others
–
They require strong verbal and visual presentation
–
They often consider form and function in equal measure
Student sketchbook and design development work: Seating/Furniture Project.
Resources
Craft knife, steel rule, paper, card, masking tape, digital camera and a selections of other materials for 2D and 3D work. A newspaper and a magazine - to be used for collage.
Research
If you have time, you can begin some research into the following processes, themes and design outcomes:
Score – Cut – Crease – Fold
– Pleat – Hinge – Loop – Slice –
Balance – Unfold – Twist – Flex – Comfort – Shelter – Contain – Scale – Domestic –
Environment – Consume – Space – Message – Package –
Product – Garment – Architecture – Advert – Interior/Exterior – Accessory –
Furniture...
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